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The Urgency To Address Moloch’s Trap In Energy Sectors


In the dynamic and competitive arena of the energy industry, there exists a notable paradox from game theory often referred to as “Moloch’s trap.” This concept highlights a significant dilemma: although competition is designed to foster innovation and reduce costs, it can ultimately lead businesses and entire industries toward a path of self-destruction.

Named after a gruesome, merciless deity mentioned in the Hebrew Bible and featured in Fritz Lang’s 1927 film Metropolis, the paradox presents in a business setting the dire consequences of unbridled competition, especially how chasing immediate rewards can result in adverse outcomes for all parties involved, including society at large.

The consequence encompasses jeopardizing consumer interests, compromising safety standards, and inflicting environmental harm, which can ultimately damage the reputation and financial health of not just a company, but an industry, as well.

Examples of Moloch’s Trap In Action

The energy crisis in California during 2000-2001 and Texas’s winter storm Uri in February 2021 are vivid examples of the trap’s tangible effects.

The chaos unleashed by deregulation in California highlighted the turmoil that can occur from unchecked competition when wholesale prices of electricity dipped below capped rates paid by users in the end markets. When the viability of the grid was compromised, Californians experienced brownouts and blackouts, which eroded their trust in the market and their political leadership.

Similarly, the Texas freeze showcased the severe impact of the Electric Reliability Council of Texas’ (ERCOT’s) and the state government’s lack of preparation for severe weather on the local community.

Almost two-thirds of Texas households heat their homes with electricity, and more than 50% of Texas electricity was generated by natural gas. Rather than prioritizing collaboration and public safety in response to this crisis, the State’s delegation to the power utilities’ competitive impulses fueled a doubling down on their “go it alone” approach and an increased reliance on natural gas – the same energy source that proved inadequate during the freeze.

These examples deliver an essential message to the energy sector: intense competition in the short run, without the counterbalance of serving a clear public interest, can lead to catastrophic failures and damaged reputations of businesses and government entities.

We Can Prepare Ourselves To Avoid Falling Into Moloch’s Trap… But How?

A response to this question is fundamentally a charge to innovate!

Collectively, players in upstream markets, downstream markets, and end markets all seem to have found themselves in a box.  But getting out of the box is easier said than done since it’s not clear what the alternatives are and, more importantly, what the consequences of adopting unknown alternatives could be.

Clearly, the goal should be to replace the status quo with something that helps business enterprises and governments strike a delicate balance in encouraging competition, cooperation, innovation, and accountability to society.

But is there a safe way for each player in the system to test strategies and policies?

Test Strategies Quickly and Safely With Tilt Global’s Decision Making Laboratory

This is where Tilt Global’s Decision Making Laboratory steps in with an innovative approach to help businesses and policy makers strike a delicate balance between competition and cooperation, innovation, and accountability.

Tilt Global’s Decision Making Laboratory (DML) Experience is not merely a technological tool; it is an environment to proactively test strategies to gain competitive insights safely.

It provides an interactive environment for companies to examine the potential impacts of their decisions in a simulated setting, encouraging a harmonious blend of competitive drive and societal and environmental responsibilities, ultimately resulting in better outcomes for businesses, public policy makers and regulators.

How is Tilt Global’s Decision Making Laboratory implemented?

Intensive Leadership Bootcamp: Our 3-Day bootcamp is expressly designed for cohorts of 15-30 executives, offering a swift and impactful approach to tackling your most significant business challenges. Leveraging our exclusive SIPi systems framework, leaders are empowered to rapidly develop strategic action plans, bypassing the lengthy and often unproductive cycle of committee deliberations. This intensive experience not only accelerates the path to actionable strategies but also fosters enhanced teamwork and alignment among participants, ensuring your team is cohesive and forward-moving.

Scenario Analysis and Planning in Mundi Navitas: Just as the military applies war gaming, businesses and public policy makers have the opportunity to engage in a highly experiential exercise. The Decision Making Laboratory enables the cohorts to test out various transitional market scenarios in a software-based serious game within our fictitious world stage “Mundi Navitas”. It allows companies to test their strategies safely with realistic feedback in days, not weeks or months.

SIPi Framework for Systems Thinking: Our proprietary approach is backed by years of research and real-world experience. It’s a lens through which executives can begin to broaden their understanding of the various influencers in complex environments like the global energy market system so that they can more accurately understand the present industry context and adapt strategic business decisions and public policies accordingly.

Let’s change the current narrative of energy choices to acknowledge instances of Moloch’s Trap, to inform better decision-making, and to find ways to innovate to sustain business enterprise and to serve societal interests for the long term.

Decision-makers: it’s time to change the script!